Wanderbike

WANDERBIKE is a brand created for the adventurous soul, for those who see every ride as a story waiting to unfold. The objective was to craft a brand identity that celebrates exploration, freedom, and the belief that the journey matters as much as the destination.

The identity was designed to resonate with both seasoned riders and newcomers, balancing rugged authenticity with approachability. The visual language draws inspiration from open roads, global terrains, and the emotional connection between rider and machine. Every element was thoughtfully created to inspire confidence, encourage discovery, and position WanderBike as a trusted companion for unforgettable journeys on two wheels.

The result is a bold yet inclusive brand that invites riders to explore further, ride together, and discover new horizons.

Role

Brand Identity Designer

Scope

Brand Strategy, Visual Identity, Logo Design, Typography & Color System, Brand Voice

Wanderbike_Enamel pin on the fabric
Wanderbike_Logo lockup
Wanderbike_Typography
Wanderbike_Rider Jacket
Wanderbike_Water Bottle
Wanderbike_Metal cup
Wanderbike_Adventurers
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